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August 30, 2018

Hope you raised a glass..well an r.Cup to Rod last night

At Shoreline Amphitheatre San Francisco

posted by Mike Walton

Any one attending Rod's concert last night at Shoreline Amphitheatre San Francisco was given the chance to buy or hire a special Rod cup and all for a great cause

After a successful trial during U2’s 2017 Joshua Tree Tour, r.Cup launched what they hope will become a new industry standard in North America: r.Cup.

r.Cup is a rentable cup designed to eliminate single-use plastic cup waste. At concessions, fans pay a $3 deposit for a high quality, tour-branded r.Cup when purchasing a beverage. At the end of the show, they can return the cup at any r.Cup return stand near the exits to get their deposit back. Or, if they prefer, you can take it home as a keepsake and who wouldn't want to keep this great limited souvenir when they look as good as last night's Rod cup!

All returned cups are collected, washed and sterilized, then shipped to future tour stops. r.Cup's goal is to one day see zero waste from single-use plastic cups during any concerts they attend.

r.Cup would like to thank everyone who attended last night for helping disrupt the outdated single-use plastic cup! #rcupworld #rodstewartrcup

For more information go to or

© 2019 SMILER Magazine

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